Ruth Handler - “Disruption”

Ruth Handler - “Disruption”

0 0 about 1 year ago
Originally a plastics company, Mattel changed their focus to toys when co-founder Ruth Handler sensed a growing need for toys after the post-war baby-boom. Years later, she would disrupt the toy market by launching a doll for kids in the form of an adult woman. It would be called: Barbie.




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